HILLEL WASSERMAN
818.766.4780
Wasserman.Hillel@gmail.com

Qualifications Summary:

Creative, connected and clever copywriter with quicksilver wit and charm to spare. Able to generate ideas and execute them on tight schedules and budgets. Fluent in both print and audiovisual media. Strong track record in delivering results with flair.

Excellent presentation skills Ability to lead and inspire Deep understanding of multiple demographic market segments

Fast project turnaround times Enthusiastic team player A quick study, with wide-ranging interests and curiosities

Professional History

Freelance Writer/Producer Wasserman Creative Services Los Angeles, CA

June 1992 – Present

Wrote and produced print and audio-visual materials for major entertainment companies including Paramount Pictures, HBO, CBS and The Walt Disney Company.

• Winner, Golden Trailer Award and two Key Art Awards, including Home
  Entertainment Packaging for “The Complete Elvis Collection”
• Supervised two successive Fall launch campaigns, cementing CBS as the #1
  television network
• Developed strategic branding materials for record-breaking Universal Studios
  Orlando “Vacation Declaration” program

Creative Director J&G Productions Culver City, CA

June 1991 – June 1992

Wrote, produced and directed trailers, TV and radio spots as exclusive agency for SONY/Columbia Pictures Marketing.

• Created campaigns for films totaling over $500,000,000 combined domestic box office, with eight Top 50 finishers
• Finalist, nine Key Art Awards
• Introduced the re-design of the “Columbia Lady” logo

Freelance Writer/Producer Wasserman Creative Services Los Angeles, CA

May 1990 – June 1991

Wrote and produced print and audio-visual materials across a wide range of motion picture, television and home entertainment projects and productions.

• Worked with award-winning NBC on-air promo department on #1-rated Thursday
  comedy line-up
• Interfaced with top-level Marketing & Sales executives on implementation of
  image campaign for international recording label
• Created promo for Playboy Channel’s “Playmate USO Gulf War Tour”

Associate Creative Director RCA/Columbia Pictures Home Video Burbank, CA

April 1986 – May 1990

Supervised creation of all print and broadcast advertising and promotion for home
video product.

• Co-founded first in-house creative services department in the industry
• Innovated first industry-wide use of original video sales trailers
• Led studio revenues four years running
  

Education

University of California, Los Angeles (UCLA)
B.A./Communication Studies

Art Center College of Design
Pasadena, California

Carson + Roberts Creative Course
WSAAA, Los Angeles, California

4A's Institute of Advanced Advertising Studies
University of Southern California (USC)